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Should you customize your cover letter or not? For many job hunters, the bigger question is whether or not to include a cover letter at all. When you customize your cover letter, it does tend to create more work for you during your job hunt. But it can also be one of those enhancements that you make which get you the job you want.
1. Why do I need a cover letter anyways?
Your resume is an important document in your job hunt, but it only tells part of the story. There is only so much information you can put into a resume before it starts to get overwhelming. A good cover letter helps you to break up your presentation in a way that the hiring manager can understand. Instead of hitting the hiring manager with a bloated resume, you can customize your cover letter and explain who you are and why you are sending a resume in the first place.
2. When you customize your cover letter, you show that you care about getting the job.
It takes research and hard work to be able to customize your cover letter accurately. That kind of effort is not lost on a hiring manager and it can be one of the things that separates your resume from the others. If you’re willing to put that kind of effort into trying to customize your cover letter, then the hiring manager will see that you’re willing to put the effort in when you get the job.
3. If you customize your cover letter, then you can explain exactly which job you are applying for.
There’s a good chance that the hiring manager who gets your resume is responsible for filling several positions within the company. The more you can help the hiring manager do his job, the better your chances of getting an interview. When you customize your cover letter, it’ll let the hiring manager know exactly what position you’re applying for and what you feel makes you different than the other candidates. And you’ll make her job a lot easier.
4. You can customize your cover letter and add more information to your resume package.
You may have won an award in your career that means very little to some of the companies you’re applying to, but it would make a huge difference to others. You may have parts of your educational background that would make you a more viable candidate. When you customize your cover letter, you can point out features of your background that particular companies would be interested in.
Customize Your Cover Letter And Get That Interview
The Northern Career website has a cover letter builder that you can use to customize and optimize your cover letter for each employer you send a resume to. You can also use the job news tool to find current information that you can include in your cover letter to customize your cover letter and impress the hiring manager.